Originally published in NAB Daily News April 11, 2011
by Cristina Clapp
3D expert Tim Dashwood feels the rush for content producers to implement stereoscopic 3D into their workflow has caused some companies to cut corners, resulting in a few “bad apples” spoiling the public’s perception of stereoscopic 3D in general.
Dashwood's Production Company at a Stereoscopic 3D Music Video Shoot with Two ARRI Alexa Cameras
“However,” he explains, “with the introduction of new technology — coupled with the appropriate education — content producers can focus more on the artistic side of 3D filmmaking, rather than overcoming the hurdles of pushing out content.”
Dashwood, whose company Dashwood Cinema Solutions, which offers both 3D technology and education, is exhibiting at the 3D Pavilion in the east end of the Central Hall. Along with fellow 3D Pavilion participants Stereo3D Unlimited, Qube Cinema, 21st Century 3D, emotion3D, and American Paper Optics, Dashwood Cinema Solutions develops tools for content professionals who create, manage and display 3D content.
The 3D Pavilion is presented in partnership with the 3D@Home Consortium, an organization dedicated to ensuring the best possible three-dimensional viewing experience for consumers in today’s entertainment market.
Continue reading →
