Toronto, Canada – September 14, 2011 – Dashwood Cinema Solutions developer of cutting-edge Mac®-based stereoscopic 3D (S3D) products, is pleased to announce the availability of the award-winning on-set calibration and analysis system – Stereo3D CAT™. Introduced at NAB 2011, Stereo3D CAT won “Best in Show” for its abilities to simplify stereoscopic 3D camera calibration and monitoring. 3D production and rental facility, 21st Century 3D, is one of the first power production operations to add Stereo3D CAT into their arsenal. “With the recent proliferation of stereoscopic 3D live action production, we have seen many newcomers charging into the field,” comments Jason Goodman, CEO, 21st Century 3D.  “Stereo3D CAT gives experts and novices alike the tools they require to empirically analyze their stereoscopic 3D images and eliminate guesswork in aligning 3D beam splitter rigs like the 21st Century 3D BX3.5. Stereo3D CAT demystifies many of the greatest challenges of shooting 3D, while simultaneously commoditizing the formerly expensive process of digital stereoscopic image analysis and reporting.”

Stereo3D CAT implements unique patent-pending technology to power systems for accurately aligning the geometry and colorimetry of stereoscopic setups, calculating proper interaxial separation for any given parallax depth budget, monitoring parallax and vergence in the scene, compensating for disparities in the image and logging all settings for future reference in production or post-production. Critically acclaimed IMAX 3D Cameraman and Stereographer Dylan Reade, known for his work on “Born To Be Wild,” was one of the first to beta test the Stereo3D CAT system. He has this to say about the new workflow solution: “Stereo3D CAT is a versatile tool that integrates many features formerly available only in a combination of high end systems, and it is poised to be a winner as a standalone approach to on-set stereoscopic monitoring.” Reade further adds, “The intuitive tools and features for alignment and parallax evaluation have been very well thought out. Of particular value is the ability to set and view HIT values in real time and the package is extremely portable. The small footprint was welcome on a theatrical set, but will be of even greater interest to smaller independent and documentary crews.”

Stereo3D CAT Feature Highlights:

• Alignment Tracker™ with iPad® or iPhone® integration for lightning-fast rig alignment*
• Stereo3D Visualizer to calculate dimensions of a scene, render a visual representation of the objects in the scene (including apparent roundness) and warn against settings that may cause viewer discomfort
• Parallax Inspector™, which is a “magnifying glass” to confirm that positive parallax is within specified limits and will not cause divergence of the eyes
• Stereoscopic Scopes including vectorsope, waveform and histogram overlay left and right eyes to aid with alignment of camera exposure, gamma and colorimetry
• Stereoscopic Preview Modes including anaglyph, difference, split, side-by-side, line-by-line, and top/bottom
• Depth Analysis mode to hi-light negative and positive parallax cues in the scene
• Discreet or Muxed stereoscopic input*
• External Output in side-by-side, top/bottom, or interlaced*
• Transmits alignment data to iPad for display in Dashwood 3D chart*
• Support for most third-party I/O video cards that are Mac Compatible*
• Compatible with most Mac Pro and Macbook Pro models*

“What makes Stereo3D CAT so different is that it’s built by professionals who know the ins-and-outs of the rapidly changing stereoscopic 3D production industry,” says Tim Dashwood, Founder, Dashwood Cinema Solutions. “Since its introduction, our Stereo3D CAT beta has been in the field, supporting some of the industry’s most in-demand S3D production teams. The real-world application not only helped accelerate our development, it demonstrated just how powerful the new workflow was for production teams. Even very early on, one of the beta testers was able to use Stereo3D CAT to analyze S3D images for an upcoming feature film they were shooting. Stereo3D CAT was so successful, it actually supplanted the 3D field monitors that would normally have been used.”

Dashwood Cinema Solutions is dedicated to developing 3D solutions that facilitate 3D Stereoscopic Workflows from production through post. In addition to Stereo3D CAT, the company offerings include a DSC Labs produced Dashwood 3D Chart for manual rig alignment, or heightened calibration when working with Stereo3D CAT; and Stereo3D Toolbox for 3D mastering in post-production.

Stereo3D CAT is available today for 3D productions around the world. For more information about where you can purchase or rent Stereo3D CAT, please contact sales@dashwood3d.com.

About Dashwood Cinema Solutions

A part of the Noise Industries Development Partner Program since 2009, Dashwood Cinema Solutions is an R&D wing of Stereo 3D Unlimited, a Toronto, Ontario, Canada-based production company that specializes in pre-visualization, music videos and film production. Dashwood Cinema Solutions’ mandate is to find solutions to common problems in film production and post-production. Their award-winning flagship product, Stereo3D Toolbox™ is utilized by post-production houses around the world for easy stereoscopic 3D mastering on the Mac platform. For more information about Dashwood Cinema Solutions, please go to www.Dashwood3D.com or www.noiseindustries.com.

Stereo3D CAT™, Stereo3D Toolbox™, Dashwood 3D Chart™, Parallax Inspector™, and Stereo3D Visualizer™ are trademarks of Dashwood Cinema Solutions, a division of 11 Motion Pictures Limited. All other trademarks, registered trademarks and products mentioned herein belong to their respective owners.

Press Contact  

Zazil Media Group 
Kathleen Langlois
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(email) kathleen@zazilmediagroup.com

Zazil Media Group
Janice Dolan
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(email) janice@zazilmediagroup.com

3DTV
Let’s begin with what the challenges of shooting 3D are for the videographer?

Tim Dashwood
The list of challenges for shooting stereoscopic 3D is very long.  Traditionally every cinematographer has always attempted to create depth in a scene through lighting, camera placement, camera movement, occlusion and lens selection.   Some of those same techniques that work very well in 2D can actually hinder the creative process when shooting stereoscopic 3D.  It almost requires ignoring your instincts and a necessity to retrain yourself on how to be creative within the limitations of S3D. Once you have been doing it for a long time you begin to think in 3D and get quicker and quicker at choosing the correct convergence and interaxial separation.  You owe it to your whole audience not to cause eyestrain.

TD
[In] reference to the physical scene versus the projected scene, it is easy to memorize a set of rules and a list of scenarios to avoid, but to truly become a skillful stereographer, you need to be able to fit your depth bracket (the depth of the scene) into the parallax budget for your target screen size.
Of course it isn’t as simple as just following an algebraic equation because there needs to be a consistency between shots and a depth script should be respected throughout the project. The challenge is to balance the director’s desire to utilize depth cues whenever possible and the goal of not taking your audience on a roller coaster ride for the whole film.

3DTV
Let’s talk about your software program, Stereo3D CAT. What’s the problem that it’s designed to solve, and how does it go about doing it?

TD
Stereo3D CAT is a collection of new software tools that can be added to the stereographer’s arsenal to help him save time on set and communicate with the other creative departments on the project.
When combined with the Dashwood 3D chart from DSC Labs, it can help calibrate the stereoscopic camera rig alignment much faster than [was] humanly possible before.  It reads special markers on the chart and provides the rig tech with exact measurements (wirelessly via iPad) that aid in the alignment on all 3 axes for each camera.  It also helps match color and gamma between the cameras and can flag issues with shutter sync.  But camera alignment is just one small aspect of Stereo3D CAT.

Continue the interview at 3DTV.com

From the editors of Videography Magazine, the Videography Vidy Awards are the longest-running awards program at NAB. We are proud to accept this prestigious award, another significant milestone for the company.

If you’re interested in creating 3D video, this plug-in provides a great way to mix your footage together for a reasonable price.

Unless you’ve been avoiding the movie theater for the last couple years, you’ve likely seen a 3D movie, possibly with explosions and car chases, bursting from the screen. Perhaps as you left, you held onto your 3D glasses thinking: “I wonder if I can make my own 3D videos.”

Yes you can. You’ll need two cameras or a special adapter to record 3D images. Once you have the footage, you’ll have a new problem: crafting a stereoscopic video. Bring in Stereo3D Toolbox LE and a lot of the hassle of doing that is gone. And depending on how you eventually show your 3D video, those theater glasses might come in handy after all!

Upgrade to the Third Dimension

Stereo 3D Toolbox LE is available through the Noise Industries FxFactory plug-in suite.

It’s compatible with Final Cut Pro, Adobe After Effects, Motion and even Final Cut Express. FxFactory is a plug-in manager that is free to download and install and includes plenty of demo plug-ins. Once installed, the plug-ins will appear in the “effects” tab in Final Cut Pro. If you’d rather not see particular filters, you can unselect them in FxFactory to tidy things up.

Mixing it Up in 3D

The Stereo 3D Toolbox LE mixes two separate footage tracks into a single 3D video. Footage has to either be separate clips from separate viewpoints or side-by-side, which is a common 3D format. It doesn’t handle footage acquired “natively” or “baked” formats. Just as you can’t remix the ingredients of a baked cake, it doesn’t remix video already in one flattened 3D signal. You must start with separate ingredients.

Initially, some of the plug-in terminology is confusing to those not acquainted with 3D jargon. However, there’s a big “click here for help” button in the settings panel that opens a webpage, which details what the buttons and sliders do. It uses some big words, but still explains details in a user-friendly way.

When you have suitable 3D footage, place it in the editing timeline, go to your “effects” tab and apply the Dashwood Stereo 3D Toolbox LE filter. Then input what kind of format the footage is, either by adding the second track or setting the filter to work with side-by-side footage. The filter mixes them together and creates the 3D footage.

One downside with separate left and right video files is that in order to keep the timing of the footage locked you have to “nest” the sequence. Moving the footage without doing this throws the timing of the two video tracks off. It’s not difficult to do, but it is one more step.

A Little More to the Left

Presto, your footage is 3D! But what if it’s misaligned? If the camera position, rotation or zoom was off on set, does that mean a re-shoot? Not always. Three filter controls can fine tune the vertical, rotational and zoom disparity of the images. The vertical disparity moves the images vertically to align properly. If one of the video cameras was unintentionally too high, this will help bring the footage together. Same for the other two controls, except they change the rotation and zoom respectively. Shooting with two cameras is tough enough and this takes the edge off getting everything absolutely perfect on set.

There’s also a convergence adjustment. Essentially, this controls how far forward or back objects appear in 3D. Further down, an option for “autoscale” clips off the outside sections of the footage where only one of the two video layers exists. Without this adjustment, there would be leftover, non-3D footage, on the side of the screen. By turning autoscale on, the video scales up and the unused portions are not a problem.

To the Theater

So, you’ve tweaked the footage to perfection, now it’s time to pick a format. Depending on your equipment, you have some choices here. Stereo3D Toolbox LE has several 3D modes to choose from. You can go retro with red/cyan anaglyph, or you can stay modern with either interlaced 3D, for use with Passive Polarized 3D monitoring systems, or side-by-side 3D, a common standard of 3D formats. While anaglyph might not be cutting edge, it’s viewable on any television and the Internet with the proper 3D glasses. The latter options cater to more recent 3D display technology.

Looking at the Big 3D Picture

Stereo 3D Toolbox LE is a powerful tool, valuable for intermediate and advanced video enthusiasts. Professionals might want to check out the full Stereo3D Toolbox as it provides much more control, however it comes with a bigger price tag. The lite edition is great for those starting to explore the possibilities of 3D video. It provides a way to mix 3D footage in a format compatible with 3D viewing equipment. For the price, it’s not only a bargain; it’s almost a steal.

3D developer Dashwood Cinema has announced an update to its stereoscopic 3D mastering software, Stereo3D Toolbox 3.0. The set of nine plug-ins can align stereoscopic videos, reduce ghosting and adjust parallax, among other options. The plug-ins are built on Noise Industries’ FxFactory platform and work with Adobe After Effects, Apple Final Cut Pro, Apple Motion and Apple Final Cut Express. Version 3.0 introduces streamlined code that speeds up operation, including faster previews and real-time playback on supported hardware.

New to v3.0 are multi-input management options for multiple-interaxial rigs, parallax inspection and depth analysis tools. Custom anchor points are now available for keystone/tilt/rotation disparity correction. Many features have been brought from Dashwood’s just-announced Stereo3D CAT system, such as Dashwood 3D Chart auto-calibration.

The suite requires Mac OS X 10.5 and a supported graphics card; it works with a minimum of Final Cut Studio 2, After Effects CS3 or Final Cut Express 4. The suite costs $1,500, with a discount to $1,200 during the NAB show through April 18. The current shipping product is the older v2.0 release, with version 3.0 — a free upgrade for 2.0 owners — to launch in the second quarter.

3D expert Tim Dashwood feels the rush for content producers to implement stereoscopic 3D into their workflow has caused some companies to cut corners, resulting in a few “bad apples” spoiling the public’s perception of stereoscopic 3D in general.

Dashwood's Production Company at a Stereoscopic 3D Music Video Shoot with Two ARRI Alexa Cameras

“However,” he explains, “with the introduction of new technology — coupled with the appropriate education — content producers can focus more on the artistic side of 3D filmmaking, rather than overcoming the hurdles of pushing out content.”

Dashwood, whose company Dashwood Cinema Solutions, which offers both 3D technology and education, is exhibiting at the 3D Pavilion in the east end of the Central Hall. Along with fellow 3D Pavilion participants Stereo3D Unlimited, Qube Cinema, 21st Century 3D, emotion3D, and American Paper Optics, Dashwood Cinema Solutions develops tools for content professionals who create, manage and display 3D content.

The 3D Pavilion is presented in partnership with the 3D@Home Consortium, an organization dedicated to ensuring the best possible three-dimensional viewing experience for consumers in today’s entertainment market.

“Not all 3D is created equal,” says Jon Shapiro, 3D@Home member and co-founder of 3D gear manufacturer 3ality Digital. “Continued growth of a robust home market requires that consistently high-quality 3D content is available. We want to help educate the next generation of 3D stereographers, directors, producers, and technicians, as well as amateurs, and thus improve the consistency of 3D video overall.”

At the show, Dashwood Cinema Solutions is unveiling a new line of Mac-based stereoscopic 3D products that address gaps in 3D workflows.

“This includes the new Stereo3D CAT, Stereo3D Toolbox v.3.0, the Dashwood 3D chart from DSC Labs, and a variety of 3D utilities,” says Dashwood. “These products will remove the complexities of working in 3D and significantly reduce downtime during 3D production.”

Stereo3D Unlimited, a stereoscopic film, TV and game production company that also specializes in live-action stereoscopic 3D pre-visualization, is highlighting its recent projects within the Pavilion, while 21st Century 3D, a stereoscopic 3D motion picture production company, is showcasing its BX3 beamsplitter rig, and displaying footage from some of its recent 3D film and television projects.

Qube Cinema is presenting the new QubeMaster Xport plug-in for Final Cut Pro, reports Eric Bergez, director of sales and marketing at Qube Cinema.

“QubeMaster Xport works within FCP to master digital cinema packages [DCPs] from Final Cut compositions, including stereo 3D content,” said Bergez. “This puts digital cinema mastering into the hands of independent filmmakers. Stereo 3D is no longer just for the big studios — If you can shoot it in stereo, you can now create your own DCPs for film festivals and digital distribution.”

Qube Cinema will also present its Qube XP-D server, an economical and flexible system for review and quality control of digital cinema content.

Also in the 3D Pavilion, emotion3D will demo its software plug-ins, including its Stereoscopic Suite X1, developed to facilitate compositing material shot in 3D, editing the depth script, and finishing for different displays.

American Paper Optics, manufacturer of 3D glasses for TV, DVD, theatrical, Web and print viewing, will offer a wide range of options for 3D viewing.

Dashwood Cinema Solutions, developer of stereoscopic software, is pleased to announce a quantum leap in its line of cutting-edge Mac®-based stereoscopic 3D products — Stereo3D CAT™. Stereo3D CAT™ is an unrivaled on-location calibration and analysis system that removes all of the complexities associated with stereoscopic 3D camera calibration in production.

Unlike most 3D products on the market, stereographers with years of stereoscopic 3D production experience provided input to help build Stereo3D CAT™, resulting in the most accurate visual aide for stereoscopic calculations and calibrations in the industry. Stereo3D CAT™ is equipped with unique features, including an Alignment Tracker, a Stereo3D Visualizer™, and a Parallax Inspector™ to calculate the correct camera alignment points, illustrate the depth of the 3D scene and avoid divergence in record-breaking time.

“Dashwood Cinema Solutions has been building tools for years to speed up the process of aligning 3D camera rigs and we have been testing the effectiveness of those tools on real productions. We can now calibrate, perform the necessary stereoscopic calculations, and check that everything is within safe parallax limits … and we can do it faster than ever before. No more waiting to go into post to see if the shot looks good — stereographers can analyze it on the spot and make adjustments with certainty throughout the entire shoot,” says Tim Dashwood, stereographer and founder of Dashwood Cinema Solutions. “Our production company, Stereo3D Unlimited, has been testing Stereo3D CAT out in the field for months. After working on building its technology for so long, we look forward to finally presenting Stereo3D CAT to the world at NAB 2011.”

Stereo3D CAT™ Feature Highlights:

• Alignment Tracker* for lightning-fast rig alignment
• Stereo3D Visualizer to calculate dimensions of a scene, render a representation of the objects in the scene (including similitude), and warn against settings that may cause viewer discomfort
• Sync Checker to confirm appropriate shutter sync between cameras
• Parallax Inspector, or “magnifying glass,” to confirm that positive parallax will not cause divergence of the eyes
• Stereoscopic Preview Modes including anaglyph, difference, side-by-side, line-by-line, and top/bottom
• Depth Analysis Tools that include Depth Mapping and Depth Preview modes
• Discreet or Muxed stereoscopic input
• External Output in side-by-side, top/bottom, or anaglyph
• Transmits slate and disparity data to iPad for display in Dashwood 3D chart*
• Support for most Blackmagic and Matrox I/O cards
• Compatible with most Mac Pro and Macbook Pro models**

*For use with DSC Labs’ Dashwood 3D Chart
**Requires ExpressCard32 slot for Matrox MXO2 input

“I am humbled by the scope of Dashwood’s efforts to simplify the necessities of stereoscopy for motion picture applications,” says William Reeve csc, award winning IMAX cinematographer and world-renowned stereoscopic 3D authority. “This tool has the potential to become the bench mark 3D guide for the movie industry and will make the stereographer’s life much easier.”

Stereo3D CAT™ will debut at the Dashwood Cinema Solutions booth in the 3D Pavilion (C10514D3) during the NAB 2011 show held in Las Vegas from April 11-14. It will be released for Mac OS X in Q3 2011.

Dashwood will also be showcasing its entire new product line, which automates complex production tasks and lends continuity to 3D workflows.

Visitors to the NAB show can also experience some of the new Dashwood Cinema 3D solutions in the DSC Labs (C10215), Matrox (SL2515), Stereo3D Unlimited (C10514D1), and Panasonic (C3707) booths.

Toronto, Canada – February 11, 2011 – Dashwood Cinema Solutions, developer of 3D solutions, has announced its plan to unveil a new line of cutting-edge Mac®-based stereoscopic 3D products at the National Association of Broadcasters (NAB) convention, held in Las Vegas, NV from April 11-14, 2011, in the 3D Pavilion (booth number C10514D3). Designed to accelerate 3D productions from camera lens calibration to mastering, Dashwood’s new product line automates complex production tasks and lends continuity to 3D workflows. “Our new products address gaps in typical 3D workflows. They remove the complexities of working in 3D and significantly reduce downtime during 3D production,” comments Tim Dashwood, founder of Dashwood Cinema Solutions. “With these tools, 3D production teams can work with greater confidence, speed and efficiency.” Visitors to the NAB show can also experience some of the new Dashwood 3D solutions on the DSC Labs (C10215), Matrox (SL2515), Stereo3D Unlimited  (C10514D1), and Panasonic (C3707) booths.

NEW – Stereo3D CAT™ – Fast and Flawless Camera Alignment & Analysis
Stereo3D CAT™ is an on-location software calibration and analysis system that dramatically simplifies the calibration of left and right eye cameras. Equipped with a unique eyestrain warning system, Stereo3D CAT™ scans 3D footage and calculates the correct camera alignment points. Feedback guides illustrate the depth of the 3D shot and provide directors and cinematographers with a visual aide for making convergence adjustments and proper interaxial separation. “3D camera calibration is very time-consuming and complex; Stereo3D CAT™ helps speed up the process by providing both quantified feedback and visual guides that properly and quickly set up your left and right cameras in the rig,” says Dashwood. “What used to take up to an hour, now takes only minutes to accomplish using Stereo3D CAT™. Production crews can finally make quick lens changes without the time-consuming process of re-calibration using traditional charts.”

Stereo3D CAT™ Feature Highlights:
• Supports all 3D single or dual input and output modes, flip/flop left and/or right   eye orientation, automatic or manual (with the new Dashwood 3D chart) disparity correction,  and HIT convergence adjustment with automatic scaling
• Eyestrain warning system with histogram for comparison of left/right eyes

NEW – The Dashwood 3D Chart – Capture Your Best Shot
Developed in conjunction with DSC Labs, the Dashwood 3D Chart is a brand new stereoscopic chart that automates the display of accurate 3D rig calibration at unprecedented speeds. When integrated with the new Dashwood Stereo3D CAT™ calibration software or Stereo3D Toolbox v3, the chart’s unique visual code trackers work alongside the applications to automatically track to 1/1,000 of a pixel for ideal stereo alignment. The chart also offers an interface for live feedback to assist in automating camera alignment, sync testing and slating, and color and gamma calibration. For those aligning manually, the Dashwood 3D Chart offers a brand new manual pattern alignment that features DSC Labs’ patented FiddleHead spirals for corner-to-corner focus.

NEW – Stereo3D Toolbox™ v3.0 – Flagship 3D Mastering
Also being showcased on the stand is the highly anticipated version 3.0 release of Dashwood’s award-winning flagship tool: Stereo3D Toolbox. Utilized by post-production houses around the world for professional stereoscopic 3D mastering on the Mac platform, Stereo3D Toolbox outputs media to a wide range of stereoscopic 3D formats and manages the demuxing of side by side, interlace and over/under formatting. Stereo3D Toolbox’s stereoscopic mastering capabilities include unmatched sub-pixel precision, pixel-precise straight or angled floating windows, high-contrast “ghost toasting,” intuitive preview tools, fine control of image exposure and color balance, 2D+Z-Depth to stereoscopic conversion, and more. Additional top-secret features of Stereo3D Toolbox v3.0 will be revealed just in time for NAB.

NEW – Dashwood Stereo3D Utilities
Also to be showcased for the first time at NAB are Dashwood’s new utility applications. These newly developed tools support ingest of 3D material from new cameras on the market and output of stereoscopic files to monitors and recording devices.

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Tim Dashwood's production company Stereo3D Unlimited, in partnership with Arri, Stereo3D Tango, JVC and Zeiss shot Ariana Gillis' "Shake the Apple" music video with two Arri Alexa cameras.

Toronto-based production company, Stereo3D Unlimited, has just shot and released the stereoscopic 3D music video “Shake The Apple” by Ariana Gillis on YouTube 3D and Vimeo. The four minute video was shot at Stereo3D Unlimited’s studio in Toronto using two Arri Alexa cameras, Zeiss Master Prime lenses, the Stereo3D Tango beamsplitter rig, and Dashwood Cinema Solutions’s Stereo3D Live™ calibration/analysis software. Post was completed in Final Cut Pro and After Effects with Dashwood Cinema Solutions’ Stereo3D Toolbox™.

“What started as a simple stereoscopic test of the new Arri Alexa cameras turned into a full-fledged 3D music video that we are very proud of” said Tim Dashwood, owner/CTO of Stereo3D Unlimited and founder of Dashwood Cinema Solutions. “The Alexa cameras performed exactly as advertised and held perfect sync when tethered together for stereoscopic 3D.”

When the rare opportunity of two Arri Alexa cameras being available on the same day arose, Dashwood jumped on the chance.

When the rare opportunity of two Arri Alexa cameras being available on the same day arose, Dashwood jumped on the chance to shoot a 3D test. He had originally just intended to evaluate the Alexa’s ability to work in a stereoscopic configuration on the Stereo3D Tango rig and also test the camera’s latitude in various lighting setups. Zeiss provided 18mm and 35mm Master Primes, PS Toronto provided grip, electric & camera support, 3D Camera Company provided the Stereo3D Tango rig, JVC Canada provided their IF-2D3D1 stereoscopic processor, and Arri Canada sourced the two Alexas.

“We only had one afternoon available to shoot so I borrowed some random set pieces and props from other productions, whatever was available, and we set out to light each one in a different style and T-stop” says Dashwood. “It occurred to me that it would be interesting to have a model walk from set to set without changing the camera exposure and see how it reacted in LogC mode…all in one take. This meant one continuous tracking shot from a string of tiny christmas lights, to green screen, to outside. I rang up Ariana to see if she would perform a new song for us just to make our test more interesting to watch. The whole crew reacted so positively when we played back the dailies that I figured we should upload it to YouTube and Vimeo to share it with the world.”

Even though the entire production was improvised and photographed in one afternoon, the versatility and simplicity of the Arri Alexa camera kept things on track.

“I think the speed at which we shot and posted this music video proves what an impact the Arri Alexa will have on the industry, especially for 3D” said Paul Rapovski, co-owner and producing partner at Stereo3D Unlimited. “We knew the Alexa would be good, but after this test it has become our number one camera of choice for all our future stereoscopic productions.”

The video is available on YouTube in 3D mode and Vimeo. The video will also be shown in 3D at Matrox’s stand (7.B29) and Carl Zeiss’ stand (13.C20) during the 2010 International Broadcasting Convention (IBC), to be held at the RAI Amsterdam from September 10-14. Attendees may also visit Zeiss’ stand to see the same Stereo3D Tango beamsplitter rig on display. Tim will also be at the Noise Industries stand at the Amsterdam SuperMeet on Sunday, September 12, 2010 at The Grand Hotel Krasnapolsky from 19:00 – 23:00 and screening the music video in 3D just before the show starts.